Storytelling for Social Impact and Global Wellbeing

Quick Project Overview

As Narrative Design & Strategy Associate at Brio, I developed narrative strategies that made complex global mental health research and programs accessible, engaging, and culturally respectful. My work spanned digital storytelling, content creation, and design implementation—integrating research insights, narrative frameworks, and a community-centered lens to strengthen Brio’s presence and impact.

• Context & Background

  Brio partners with community-led organizations worldwide to cultivate positive mental health in marginalized contexts. The challenge: communicate scientific concepts and programmatic complexity through storytelling that honors cultural specificity and individual agency

• Collaborators & Partners

  • Brio Executive Director (Daisy Rosales)

  • Brio Marketing Director

  • Local community partners and program participants (indirectly, through Brio’s work)

• My Role

  As Associate, I:

  • Designed and implemented narrative strategies to amplify Brio’s mission and programs.

  • Collaborated with the Executive Director and Marketing Director to ensure alignment with organizational vision.

  • Produced content that translated research and programmatic complexity into accessible and mission-driven narratives.

• What I Did

  • Developed short-form videos (LinkedIn, Instagram) highlighting program stories and impact.

  • Created visual and written content (social posts, blogs, and digital features) that integrated design and research perspectives.

  • Supported website design implementation and blog publishing.

  • Co-shaped storytelling campaigns with a decolonial, community-centered lens, respecting the agency of individuals and local partners.

  • Contributed ideas for future storytelling and research-driven campaigns.

• Impact

  • Increased Brio’s digital engagement through consistent, high-quality content.

  • Advanced the organization’s global reputation for decolonial and community-led storytelling.

  • Helped position Brio as a thought leader in narrative design for global mental health.

• Tools & Frameworks

  • Canva | WordPress | Social media scheduling (LinkedIn, Instagram)

  • Narrative strategy frameworks for storytelling campaigns

  • Trauma-informed and culturally sensitive design approaches

Reflections & Learnings

• Effective storytelling requires not just simplification but cultural translation—narratives must resonate with lived experience.

• Working with global partners underscored the importance of decolonial approaches to communications.

• Integrating research, design, and narrative strategy creates content that is both credible and compelling.